Job Description

Role Summary:

The Chief Marketing Officer will have enterprise-wide marketing responsibility including marketing strategy, internal and external brand/creative marketing, PR, media and internal/external corporate communications, CRM and performance marketing. This leader will honor the King Ranch legacy and premium positioning, while implementing modern ways of brand marketing and consumer engagement,
including building and leveraging CRM tools and customer data, insights and analytics.

What to Expect in the Role:

• Develops the strategic marketing agenda to support multibusiness growth objectives across all channels, as well as build long term brand equity.
• Drives insights led brand positioning that creates a holistic approach to all brand, marketing and communication.
• Employs a data driven approach grounded in strong consumer insights and analytics.
• Creates marketing consistency across all consumer touchpoints, ensuring alignment with the overall elevated brand positioning. Sets internal and external brand guidelines and brand communications strategies.
• Articulates brand stories that create emotional connections with consumers.
• Creates an environment of customer centricity by effectively using consumer trends and insights to strengthen marketing plans and programs.
• Drives sustainable, profitable market share growth through acquisition, conversion and retention.
• Measures brand financials, brand health metrics and comp growth.
• Optimizes marketing & media channels continuously refines and improves the product value proposition.
• Monitors competitor products, sales and marketing activities recommends brand extendibility opportunities.
• Listens, learns and gains alignment inspires the team around a shared vision.
• Communicates effectively articulates priorities and proactively leads through change.
• Influences across the broader organization.
• Develop three-to-five-year enterprise-wide strategic marketing plan.
• Strengthen the brand position through strategic brand marketing initiatives, including modernizing the brand and creating external partnerships ultimately drives growth and financial performance.
• Build data/analytics and digitally driven capabilities, including a CRM platform, an elevated website and a brand relevant social media presence.
• Serve as the ultimate brand ambassador and brand steward.

What We Will Be Needing From You:

• 15+ years of progressive marketing experience in a consumer facing brand has at least five years in a senior marketing leadership role.
• Brings elevated lifestyle or luxury brand experience with an affinity to premium products and customer experiences.
• Experience with end-to-end marketing ownership, including experience across both brand, product and performance marketing.
• Big company foundational training, coupled with working with entrepreneurial companies.
• Both strategic and scrappy and hands on has led small teams and worked with executives at all levels. Working in a privately held and/or family business is ideal.
• Utilizes traditional and modern marketing mediums has experience driving brand awareness and brand demand with limited resources.
• Experience with businesses under $500M in scale and driving revenue growth has led marketing in a transform situations.
• Experience setting clear consumer strategy via insights and analytics leverages data todrive decision making.
• A healthy balance of creative sensibilities, analytical capabilities, operational savvy and management skills.
• Excellent interpersonal and communication skills.
• Is scrappy and prefers a hands-on environment.

C1MO

Job Tags

Similar Jobs