Job Description

Digital Marketing Manager

Location : Pune

Employment Type : Full-Time

Experience Level : 5+ Years

About Anuyat:

Anuyat is a dynamic and innovative software services company with deep expertise in technologies such as MEAN, MERN, Flutter, React-native, DevSecOps, etc.

Job Description:

We are looking for a highly motivated and experienced Digital Marketing Manager to lead our digital marketing strategy and execution. The ideal candidate should have at least 5 years of hands-on experience in digital marketing, a proven track record of driving results, and a strong understanding of the SaaS industry. In this role, you will be responsible for developing and implementing digital marketing campaigns to promote our software services on a global scale.

Key Responsibilities:

· Digital Strategy Development : Develop and execute a comprehensive digital marketing strategy aligned with the company's overall objectives. This includes defining target audiences, key performance indicators, and budget allocation.

· Content Marketing : Responsible for content distribution, lead acquisition, and conversion through digital channels.

· Search Engine Optimization (SEO) : Manage on-page and off-page SEO efforts to improve organic search rankings and drive more qualified traffic to our website.

· Paid Advertising : Oversee pay-per-click (PPC) advertising campaigns across various platforms, such as Google Ads, Bing Ads, and social media advertising, to increase brand visibility and lead generation.

· Social Media Management : Develop and execute a social media strategy to enhance the company's online presence, engage with our community, and promote our services.

· Email Marketing : Create and manage email marketing campaigns, including newsletters, product announcements, and nurturing sequences, to drive customer retention and conversions.

· Analytics and Reporting : Monitor, measure, and report on the performance of digital marketing campaigns. Use data-driven insights to optimize strategies and make informed decisions.

· Team Leadership : Lead and mentor a team of digital marketing professionals, including content writers, SEO specialists, and paid advertising experts.

· Budget Management : Manage the digital marketing budget effectively, ensuring maximum ROI on all campaigns.

· Partnership and Influencer Marketing : Collaborate with partners and influencers to expand the reach of our services and build strategic alliances.

Qualifications:

• 2+ years of experience in regular reporting with analysis, new initiatives, paid traffic performance
• Working knowledge of HTML, CSS, and JavaScript.
• Experience in email marketing.
• Minimum of 5 years of experience in digital marketing, preferably within the SaaS or technology industry.
• Proven track record of developing and implementing successful digital marketing strategies.
• Strong understanding of SEO, PPC, and social media.
• Proficiency in using digital marketing tools and analytics platforms.
• Excellent project management and team leadership skills.
• Creative thinking and problem-solving abilities.
• Exceptional written and verbal communication skills.
• Strong analytical and data-driven decision-making capabilities.

If you are an experienced and dynamic Digital Marketing Manager ready to take Anuyat's digital marketing efforts to the next level, please submit your resume and a cover letter detailing your relevant experience and why you're a great fit for this role.

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