Job Description

About Famous Smoke Shop: Famous Smoke Shop is a premier online cigar retailer dedicated to providing top-notch customer service and an exceptional shopping experience. Join our dynamic team and contribute to our commitment to excellence in serving cigar enthusiasts worldwide. Job Summary As an SEO Specialist, you will be responsible for executing comprehensive on-page and off-page SEO strategies to maximize organic search performance. You will leverage industry-leading tools such as SEMrush, SimilarWeb, Google Search Console, and Screaming Frog to optimize website structure, content, and authority, ensuring strong search rankings and sustained growth. Essential Duties and Responsibilities Perform thorough keyword research to identify high-value search opportunities. Optimize website elements, including metadata, headings, internal links, URLs, and content structure. Audit and improve technical SEO components such as site architecture, mobile optimization, page speed, and schema markup. Use Screaming Frog and Google Search Console to conduct regular site audits, identifying crawl errors, broken links, and technical issues. Collaborate with content and development teams to ensure seamless integration of SEO best practices across new and existing web pages. Independently develop, write, and implement a comprehensive SEO content strategy based on keyword insights, industry trends, and business objectives. Create detailed content plans and collaborate with writers or produce SEO-optimized content yourself when necessary. Ensure all published content aligns with SEO best practices to maximize organic reach and engagement. Plan and implement link-building campaigns focused on acquiring high-quality backlinks from authoritative sources. Conduct backlink audits to identify and disavow harmful links while nurturing beneficial partnerships. Monitor competitor backlink profiles using SimilarWeb and SEMrush to identify new linking opportunities. Use SEMrush, Google Analytics, and Google Search Console to track, measure, and report SEO performance KPIs, such as keyword rankings, traffic, CTR, and backlink growth. Provide monthly and quarterly reports on SEO performance, highlighting successes, challenges, and actionable insights. Stay current with the latest SEO trends, algorithm updates, and best practices. Adapt strategies in response to evolving search engine algorithms and industry shifts Education and Experience High school diploma or GED (required). Bachelor's degree in marketing, communications, digital media, or a related field preferred. 5+ years of hands-on SEO experience, preferably within e-commerce or regulated industries. Proven ability to independently create and execute SEO content strategies. Strong experience using SEO tools such as SEMrush, Screaming Frog, SimilarWeb, Google Search Console, and Google Analytics. Experience in the cigar industry is a plus. Skills and Qualifications Deep expertise in keyword research, on-page SEO, off-page SEO, and technical SEO. Strong writing and editorial skills with a strategic content creation and optimization approach. Analytical skills with the ability to translate SEO performance data into actionable strategies. Detail-oriented with a focus on precision in technical implementations and content optimizations. Ability to work collaboratively with content, marketing, and technical teams. Familiarity with project management and collaboration tools (e.g., Jira, Confluence, Slack) preferred. Solid skills with MS Office applications (e.g., Word, Outlook, Excel, PowerPoint) Physical Requirements Prolonged periods of sitting at a desk, working on a computer, and participating in virtual meetings. Ability to type, view screens, and interact with digital tools for extended periods. Occasional standing, walking, and bending as needed in an office or collaborative environment. Manual dexterity for using a keyboard, mouse, and other office equipment. Visual acuity to read detailed reports, analytics, and data on computer screens. Ability to lift up to 15 pounds occasionally, such as carrying laptops or small office equipment. Flexibility to adapt to potential travel requirements for team collaboration, conferences, or vendor meetings. What We Offer Competitive salary and benefits package. Health insurance, PTO, and 401(k) plan. A supportive and innovative work environment. The opportunity to lead and grow two iconic brands in the Easton area. Equal Employment Opportunity Statement Famous Smoke Shop, LLC & Cigar Works, LLC is an equal-opportunity employer. We are committed to creating a diverse and inclusive workplace and do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, veteran status, or any other legally protected status. We comply with all applicable federal, state, and local laws governing nondiscrimination in employment. We encourage individuals from all backgrounds and experiences to apply and are dedicated to fostering a workplace where everyone can thrive. Famous Smoke Shop

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